ROI - we immediately think of return on investment. The fundamental meaning of ROI does not change in a fluctuating economy. Add  media delivery in swift transformation and the concept of ROI has certainly been expanded to involve vital new aspects.

Today we must measure ROI as the return on impact and the return on influence. As media must now integrate the fundamentals of traditional methods delivered in social networking channels, impact and influence become paramount measures for results.

Where a call to action might have been sufficient in the past, we now must demonstrate the results of action - who did we influence and impact. Suddenly ROI goes way beyond dollars and as we seek invoke emotion and change attitudes.

New ROI is about the return of your impact and influence. It is your influence and impact that will determine the reach and longevity for your message. Business success in an evolving economy is built through tangible investments to influence emotions and postively impact attitudes to ultimately generate a profitable return.

Success in life is expedited from serving strong in everything we do. The results of our life successes are being measured with new ROI - return on influence and impact. Make your tangible investments count.

Have you ever met someone that brought so much positive change into your life that you were elevated to live it out and share it with others? That is what serving strong is all about.

The blessing of the human spirit is that when you give your best to others, everyone is enriched and positive strength is multipled exponentially. Serving strong allows you to expand your reach - that reach may be a helping hand, a kind word or an unanticipated show of compassion.

While family and friends often receive our attention and affection, the true joy of serving strong is to share it with strangers and those who least anticipate it. It is this type of action that invokes maximum positive impact and best of all you start a positive chain reaction.

Like encouragement, serving strong requires no gifts, cards or special events, although you will need a caring heart. Be warned serving strong is an addictive exercise and you yourself will strengthened for life. Join me, ServeStrong!

One of the best gifts we can share with one another is encouragement. Simple small words can bring a world of positive impact that enable far reaching impact.

Encouragement has an unlimited shelf life. It is not usual for the receipients of encouragement to recall the kind words they received from years or even decades gone by.

The beauty of encouragement is that it is a two-way gift...when you share it with others and it has an incredible power to bring a postive feeling in return to the encourager. No wrapping paper, fancy ribbons or eloquent cards necessary, just simple words of kindness.

We all need encouragement from time to time, why not share some of yours.